UX research: The future of good business

Something very dear to me, as I saw in my past experiences, that every time you have the chance to perform some User Research, you bring home loads of new insights that can be translated into new requirements for product development.

“When user research is done well — i.e. thoroughly, and right at the beginning of the design process — the business impact is huge. It essentially means the difference between getting it right from the start or having to go back and fix your mistakes when you realize that, actually, the product you’ve designed doesn’t resonate with your audience.”

Read more here: The Rise of the UX Researcher

Originally published at http://www.brunojulio.com on June 16, 2018.