VCD — Value-centered Design 1

Isn’t that Human-centered after all?…

Hi, and welcome to this series of articles. So, why the title of this post? well, my path in the Design > Product Management > Innovation as been leading me to question more and more what is worth more to invest time and resources:

  • a) Developing a Product with a poor experience but that delivers great value for end users.



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Bruno de Oliveira Júlio

Product UX Designer | Scrum Product Owner | Desin Thinker | Crypto enthusiast