VCD — Value-centered Design 1

Isn’t that Human-centered after all?…

Hi, and welcome to this series of articles. So, why the title of this post? well, my path in the Design > Product Management > Innovation as been leading me to question more and more what is worth more to invest time and resources:

• a) Developing a Product with a poor experience but that delivers great value for end users.
• b) Developing a Product with a great experience but that delivers no value to the end user.
• c) All of the above.

You’ll all say that, “ of course we want option c) “, right? So let’s make things more challenging, we remove option c):

• a) Developing a Product with a poor experience but that delivers great value for end users.
• b) Developing a Product with a great experience but that delivers no value to the end user.

Imagine you could only have one of the things, now which option would you chose?… ah! that’s a nice debate for a group of die hard creative artists and designers :)…

A different way to put things in perspective is when you have an existing product with a poor experience, but you know what? it brings loads of cash to the company you work for and to their customers. What to do in these situations? how do you convince a CEO to…