Why do people prefer to order food onscreen rather than with a human?

There are many reasons why people might prefer to order food onscreen at a restaurant like McDonald’s. Some possible reasons include:

• Convenience: Ordering onscreen can be faster and more convenient than waiting in line to place an order with a human cashier.
• Customization: Onscreen ordering systems often allow customers to customize their orders more easily than they could with a human cashier, who may not always be familiar with all the options available.
• Accuracy: Onscreen ordering systems can help reduce the risk of errors in orders, which can lead to happier customers and fewer mistakes on the part of the restaurant.
• Contactless ordering: In the current climate, many people may prefer to avoid contact with others as much as possible. Ordering onscreen can be a way to do this, as it allows customers to place their orders without having to interact with anyone else.
• Language barriers: For customers who don’t speak the local language fluently, onscreen ordering systems can be a way to overcome language barriers and ensure that their orders are placed correctly.

It’s likely that people prefer to order onscreen at McDonald’s and other restaurants because it offers a range of benefits that make the ordering process faster, easier, and more convenient.

The thing that ticks the box for me is to have someone come over to my table with the food I order, instead of me having to go to the counter and carry it over myself. That’s super convenient, and something I really enjoy because it gets closer to the experience of a classic restaurant with waiting service, and not to a shop.